The Premier Horse Guidelines

We are passionate about showcasing your horse in a manner that will not only attract potential buyers, but the right potential buyers. A professional presentation is essential to capturing attention and sparking interest. That’s why we’ve created clear, straightforward guidelines to help set you up for success!

Listing Guidelines

Featured Image Guidelines for Listings

To maintain the professionalism of our platform, all featured images must adhere to the following media standards:

Professional Presentation: Ensure the horse is presented in a professional and appealing manner, free from distractions.
Horse Appearance: The horse must be clean, dry, and well-groomed, standing in a proper, balanced stance. The horse should not be eating, tied, or positioned in a way that obstructs a clear view of the horse. No tail bags, mane bags, or other accessories should be visible.
High-Quality Photos: Images must be clear, well-lit, and high-resolution. Blurry or pixelated images will not be accepted.
No Text or Heavy Graphics: Images should exclusively showcase the horse, without any added text or overlaid graphics that may distract from the horse’s appearance or reduce the professionalism of the listing.

Content Guidelines for Listings

Accuracy and Truthfulness: All information provided must be accurate, truthful, and complete. Misleading or exaggerated claims could harm your reputation and the integrity of the platform.
Avoid Safety, Maintenance, or Soundness Claims: We strongly recommend refraining from making any claims or guarantees regarding the horse’s safety, maintenance, or soundness.
Comprehensive Details: Provide all relevant and essential information about the horse in your listing. This includes detailed descriptions of the horse’s qualities, current condition, and full history, giving potential buyers a clear and complete understanding.

It is at the discretion of The Premier Horse on what submissions will be accepted.

Advertisement Guidelines

No Claims: Our advertisements do not include any claims or guarantees related to the safety, maintenance, or soundness of the horse being advertised.
Incentive Icons: Only eligible incentives for the advertised horse will be shown. To highlight paid incentives, please include them in the promotional text area or within your listing description.
Featured Incentive Icons: Only the incentives listed on our listing form will be featured in advertisements. Please note that we may not have every incentive available on our forms.

Photo Guidelines

All submitted photos must meet the following requirements:

Resolution: Photo must have high enough resolution to where it is not pixelated when expanded to fit within a 1080px frame.
Clean Environment: The area around the horse must be free from distracting objects such as buckets, feeders, trailers, trash, manure, or the horse being tied to any structures.
Horse Appearance: The horse must be clean, dry, and well-groomed. No tail bags, mane bags, or other attachments should be visible.
Posing and Stance:
- Horses must be shown in a proper stance for profile shots (e.g., side or ¾ profile shots).
- The horse should not be eating, tied up, or positioned in a way that obstructs the view.
Action and Rider Photos: Action or rider-included photos must be professionally taken.
Full View: The entire horse must be visible in the photo, with no objects or individuals obscuring the view (e.g., lead ropes, fences, horse holders).
Visibility of Legs: Legs should be visible unless it is a competition photo or a photo taken in grass.
Properly Fitted Halter: Use of a properly fitting halter.
Watermarks: Watermarks are allowed, but additional text on photos will not be accepted.
No Movement Interference: Photos should be free of movement that affects quality (e.g., swishing tails or moving feet) unless it’s an action shot.
No Sweat Marks: The horse must be free of sweat unless in an action shot.
Tack Condition: If the horse is saddled, the saddle and pad must be clean and free from distracting elements (e.g., whips, bridle holders).
Editing and Filters: Photos should not include color filters, vignettes, and free other edits, such as, removal of lead rope, people, background, or any objects. Unedited raw images are preferred for non-professional photos.
Mobile Photo Quality: Photos taken with iPhones or other mobile devices are accepted, provided they meet all the outlined quality standards.
No Collage or Screenshots: Collage photos and screenshots will not be accepted due to quality concerns.
No Text or Heavy Graphics: Images should exclusively showcase the horse, without any added text or overlaid graphics that may distract from the horse’s appearance.
Professional Photos Encouraged: Professionally taken, edited, and produced photos are highly encouraged.

It is at the discretion of The Premier Horse on what submissions will be accepted.

Video Guidelines

All submitted videos must meet the following standards:

Clear Visibility: The horse must be clearly visible in the video.
Video Quality: Videos must be of sufficient quality to clearly see the horse; blurry videos will not be accepted. Cell phone videos are accepted if they meet quality standards.
Ownership of Rights: If produced by a third party, you must own the rights to the video. We will not accept videos where rights were not purchased.
No Screen Recordings: Videos must be original; screen-recorded videos or recordings of other screens will not be accepted.
Video Length: Videos should be no longer than 30 seconds. If longer, we reserve the right to edit the video.
Text and Animations: If the video contains text or animations, it is at our discretion to accept or reject it.
Compilation Videos: If the video is a compilation, all included photos must meet the photo submission guidelines.
No Text-Heavy Graphics: Videos containing text-heavy graphics or advertisements will not be accepted.

It is at the discretion of The Premier Horse on what submissions will be accepted.